The beverage market is expanding dramatically with a bewildering amount of choice for your customers, and for you. To help you cut through the clutter and decide what to stock, we’ve identified the eight key drivers that are giving customers a taste for something new. Whilst some of these may seem contradictory, this is because different people like different things. We therefore recommend you offer a beverage solution that mirrors each trend. TREND 1: beverages as indulgence Beverages aren’t just about quenching thirst anymore. Customers want more from their drinks: they want an experience – something to splurge on and savour; something that can even be a snack in its own right. TURN THIS TREND TO YOUR ADVANTAGE: for customers wanting an experience, coffee is the beverage du jour. And the best way for you to catch this coffee craze? Nescafé Speciality Coffees – the premium range from the world’s number-one coffee brand. TREND 2: drinks that are both healthy and taste good Customers want healthy drinks. But that doesn’t mean they’ll compromise on taste. TURN THIS TREND TO YOUR ADVANTAGE: customers are craving the goodness of natural ingredients like milk and fruit. So treat your customers to delicious milk shakes and smoothies made using Carnation Malted Milk, the number-one brand for over 70 years. TREND 3: refreshment plus Carbonated drinks are falling out of fashion. Customers want something that’s thirst quenching and refreshing but which also has health benefits. TURN THIS TREND TO YOUR ADVANTAGE: the clean taste of Nestea tea is leaving customers thirsty for more, especially now they’re more aware of tea’s health benefits. TREND 4: value for money Customers want to get the most for their money. They want quality but not at any price. TURN THIS TREND TO YOUR ADVANTAGE: for affordable quality, look no further than Nescafé On Demand – coffee that your customers can trust cup after delicious cup, at a price that won’t hit their wallet hard. TREND 5: convenience and availability As we live life faster and faster, it seems like there’s less and less time. Customers are eating out more or grabbing food on the go. TURN THIS TREND TO YOUR ADVANTAGE: time-pressed customers looking for a quick beverage fix love Nestlé machines since they know they can trust our offerings. If you don’t have one already, why not install a Nescafé machine today? TREND 6: variety and customisation Craving novelty, customers are becoming more and more adventurous in their choice of drinks. At the same time, they’re becoming more knowledgeable about what they like and want their beverages just the way they like them. TURN THIS TREND TO YOUR ADVANTAGE: it’s easy for you to come across as an excellent establishment just by stocking a wide range of drinks. Why not try our new Nutri-Refresh drinks – a healthy alternative to carbonated soft drinks, they’re bound to slake your customers’ thirst for new flavours. TREND 7: freshness and taste Customers are demanding more. They want a premium quality product made with natural ingredients. TURN THIS TREND TO YOUR ADVANTAGE: for consistent taste, aroma, flavour and quality, it has to be Nescafé coffee – and to appeal to the most discerning of palates it has to be Nescafé Speciality Coffees. TREND 8: operational efficiency It’s not just about the drinks you serve. It’s about the safety, the convenience, the consistency, the price and the speed with which they’re served. TURN THIS TREND TO YOUR ADVANTAGE: you need to work with someone you can trust to deliver. Only then can you deliver to your customers. That’s why you need to partner with Nestlé Professional | 
