Oh, yes they did…Robinsons launches new Panto campaign
28 October 2009 Enhancing visibility in store The campaign will strengthen Robinsons’ position as the number onesquash in the lead up to and during the holiday and New Year period. The ‘Puton a Panto at Home’ on-pack will be supported by a bold pack design and POSmaterial which will enable retailers to increase visibility of the Robinsonsbrand in store helping to drive sales and profit opportunities at this key timeof the year. Plan, Practice,Perform Appearing on-pack across the full range, the digital activation of the newpromotion invites families to visit www.putonapanto.com, Where all the tools to produce and stage their very own panto at home can befound. The Robinsons online panto producer makes the process both engaging andfun, guiding children through their very own production with easy to followstep-by-step instructions, using the three P’s - Plan, Practice and Perform. Becoming synonymous with pantomime at home Leslie Davey, Robinsons Brand Director at Britvic comments: “Pantomimes have always been a highlight for families atChristmas and Robinsons continues to refresh generations of families, so wefelt this was a perfect partnership. The on-pack promotion will raise awarenessof Robinsons’ exciting new association with this time-honoured tradition andinspire the nation to take pantomime into their homes.” “For retailers, it will drive visibility and interest around theimportant squash category during the key Christmas selling period. The festiveand New Year period is typically all about spending time with family andfriends and people like to ensure that they have their favourite brands in thecupboard, ready to share with their guests. Retailers need to make sure thatthey can capitalise on this opportunity by stocking up on the number one squashbrand, Robinsons.” Star support The on-pack promotion will complement Robinsons’ national consumer‘Search for a Star’ campaign which urges budding performers between six andsixteen to audition for a part in some of this year’s biggest seasonal shows. |
